External Environment And Internal Environment On The...

EXECUTIVE SUMMARY This assignment enlightens on environmental influences that have derived automobile industry to adopt a significant change. This assignment consists of the four dominant companies in the automobile industries and how they have adopted to work in line with the changes in the environmental factors. This assignment looks into the external environment and internal environment for the leading powers in the automobile industry. External environment explains the major forces outside the organization that have the potential to significantly influence the likely success of products and services such as competitors, suppliers, technological element and many more. For Instance, the competitive environment for Toyota and the†¦show more content†¦It has held its reputation of being the World’s largest motorcycle manufacture since it claimed that position in 1964. Ford: In 1903, Henry Ford established Ford Motor Company and five years later the company launched the first Model T. Ford introduced revolutionary new mass production methods and In 1913 Ford introduced world’s first moving assembly line for cars. Ford company earned the number 1 spot on annual list of Interbrand’s 50 Best Global Green Brands. Ford Motor Company had been awarded twice by Michigan Minority Supplier Development Council. Ford has also received hundreds of awards recognizing the values the company portrays as an employer and workplace inclusivity. Proton: Malaysia’s automobile, Proton is formed on May 7 1983. It is formerly known as Perusahaan Otomobil National Berhad. Proton used to manufacture, assemble and sell motor vehicles and other related products. Proton produced Malaysia’s first car called the Proton Saga which is officially launched on July 9th 1985. It produces different type of model. Proton was well known in Malaysia as it is cheaper than other automobile. Proton have gained a remarkable international presence in 27 countries with a net profit of RM 84.7 million on the first quarter of 2010 EXTERNAL FACTORS 1. COMPETITORS Toyota uses Five Porter Model Analysis very successfully to gain their competitive advantages. First, Competitive Rivalry is one of the Five Forces analysis which determines how firmsShow MoreRelatedThe Production Side Of The Business Industry1710 Words   |  7 PagesAn industry in simple words could be described as hard work. The broader explanation would be that an industry is related to the production side of the business. Meaning it refers to the manufacturing and processing of raw materials to produce products and services. All this production takes place within an economy and the revenue of a particular company is indicated by its industry. The Industrial revolution is what led to factories being built for large-scale production purposes. 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